Why You Need Portable Display BoothsMany trade show newbies do not see the need for purchasing portable display booths, because most venues now offer booths for their exhibits. However, there are many reasons why you should have portable booths on hand, just in case you need them. After all, purchasing and preparing display booths at the last minute is not going to be on anyone's list of top ways to spend time. The first reason that you should purchase and prepare portable booths is economical. While many venues now offer booths for trade shows, they may not be compatible with your overall presentation, either due to size, LCD monitors, laptops, or other technicalities. Furthermore, most venues charge for use of their booths, as well as the space taken by the booth. If you bring your own booths, you are likely to save money in the long run. For example, the average rent for a booth at exhibits is around one to three hundred dollars. The average purchase price of display booths is around six hundred to one thousand dollars. So, essentially, by the time you have done four to ten trade shows, you might as well have purchased your own booth.
The second reason that you should purchase and prepare portable display booths is that you know exactly what you have to work with. You can base your overall trade show displays on the space you have to work with, and this will not change from show to show. Most portable display booths come equipped with places to insert your posters or graphics as well, cutting down on set up time. They are also very space efficient, making use of almost every available square inch with laptop shelves, mounts for LCD monitors, and other organizational tools that are not available with most booths provided by exhibits venues. Finally, having your own portable booths will cut down on the time you spend setting up and tearing down your displays at exhibits. This saves you money as well. Many trade show exhibitors arrive one day early, allowing them to set up their display before the exhibit starts the next day. You can save money on hotels and food costs by arriving the morning of the exhibit because it will only take you about an hour to set up your pre-planned booths. The time savings in tearing down the booth can also save you an extra night's hotel stay, not to mention get you back home with your family sooner than expected. If you are still not convinced that you need your own display booths, let me leave you with this thought. How many trade shows did you arrive at only to find that your display would not work with the booths provided? How many people flew by your booth with barely a glance because half of your exhibit would not fit on the table? How many clients might you have gained if your display was carefully planned and executed with your own, predictable booths? When you consider these things, it is clear why portable display booths are necessary for the serious exhibitor. |